Yancey Hospice and Palliative Care Announces New Name to Reflect its Growing Geographic Region

Yancey Hospice and Palliative Care, a treasured local not for profit organization, located in Yancey County, announced that after 37 years it is changing its name to Compassionate Care Western North Carolina.

“We are incredibly excited to launch our new name and our new logo,” said Ronnie Gregory, Chief Executive Officer at Yancey Hospice and Palliative Care. “For 37 years, we have been providing comfort, compassion and excellent care to our patients and their families at one of the most difficult and vulnerable times in their lives.”

“Over the years, we have expanded our services to areas outside of Yancey County in order to provide others with the superb level of care that they deserve when facing a serious illness. While our physical office is in Yancey, our reach includes Mitchell and Madison Counties, as well as, the far northern portion of Buncombe County. Therefore, we have changed our name to one that is more inclusive of the entire geographic area that we serve. It is important to know that we have staff members who live in the expanded territories that we serve. So, we will have neighbors taking care of neighbors,” Gregory said

The organization has worked to keep its name change confidential up to this point to unveil it to the community collectively. The new name, logo, and website had not been updated for many years and was no longer reflective of the progressive and geographic nature of the organization.

The new logo is a carefully considered unique design called “The Star of Compassion”. This is to reflect the fact that the patients and families served by the agency are treated like stars and the people who work for the organization are stars of their profession. Two bold colors were chosen to identify the top two service lines of the agency, hospice and palliative care.

According to Gregory, “Our new name, logo, and tagline reflect our core mission of providing compassionate care. We are the right choice for patients and families in Western North Carolina who want to experience the best quality of life possible for as long as possible. We provide wonderful care when you need it most.”

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Compassionate Care Western North Carolina